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Empiriecom, the e-commerce service provider and wholly owned subsidiary of Otto Group was looking for new technologies that can automate the creation of product descriptions for fashion and accessories brands. With NLG already enabling the creation of dynamic content based on algorithms, Empiriecom was ready to pilot Retresco’s NLG platform.
„Retresco’s platform helped us reduce content production time by 91%.“
Christian Hain – Head of Business Unit Data Services empiriecom GmbH.