Case Study   

Initial digital contact via chatbot and voicebot: How pro familia provides round-the-clock support to those seeking advice

Pro Familia Logo

pro familia has teamed up with Retresco to introduce digital initial contact via chatbot and voicebot, giving those seeking advice fast and reliable access to sensitive counselling services around the clock.

The solution deliberately relies on rule-based AI to ensure maximum control, security and data protection in highly sensitive areas such as pregnancy, sexuality and family planning.

The project significantly improves accessibility and service quality and has been established internally as a responsible, accepted use of AI.

profamilai

The challenge

  • High demand for advice on emotionally stressful and time-sensitive issues
  • Limited availability due to telephone hours and high call volume
  • Need to provide quick guidance to those seeking advice
  • Relieving the burden on employees by pre-qualifying concerns

The solution

  • Introduction of a rule-based chat and voice bot for initial digital contact
  • Clear, controlled dialogue without generative free-text responses
  • 24/7 availability via website and telephone
  • Targeted forwarding to appropriate advice centres and appointment booking

The result

  • Immediate and reliable initial communication for those seeking advice around the clock
  • Noticeable relief for the switchboard and employees
  • High acceptance of the AI solution within the organisation
  • Improvement in service quality, accessibility and orientation without compromising data protection and security

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