Ret­res­co is open about its ethics and cor­po­ra­te values becau­se we belie­ve that no orga­ni­sa­ti­on can exist wit­hin this world without ack­now­led­ging the impact it has. Pro­fit as an end wit­hin its­elf is an out­da­ted phi­lo­so­phy, and in the­se frau­ght times, com­pa­nies should not be afraid to put their ethi­cal heart on their slee­ve.

 

Yes­ter­day saw an announ­ce­ment from Nike that it was lin­king with Colin Kaeper­nick in an overtly-poli­ti­cal ges­tu­re (that pro­ved con­tro­ver­si­al to some). We are set­ting out our stall in the same way.

On Sunday, Alex­an­der Sie­bert, one of our CEOs, twee­ted, “A lar­ge part of the @Retresco team is going to Chem­nitz this Mon­day. Cor­po­ra­te cul­tu­re values can be writ­ten on many color­ful sli­des. We live them.” The tweet was a shot across the bows to signal our sup­port for the #wirs­ind­mehr moment, a reac­tion to the far-right back­lash fol­lo­wing the kil­ling of a Ger­man-Cuban in the city of Chem­nitz in the night of the 26th of August. That such a hor­ri­fic and tra­gic inci­dent could have ended up being wea­po­nis­ed from both ends–right and left–of the poli­ti­cal spec­trum goes against the core of our cha­rac­ter.

So on Mon­day, over twen­ty of Retresco’s employees and manage­ment took three mini­bu­ses orga­nis­ed and paid for by the com­pa­ny to Chem­nitz in order to demons­tra­te their—and our—commitment to anti-racism and libe­ral values. Lea­ving at mid­day and retur­ning at mid­ni­ght, the team were gra­te­ful to take part in a peace­ful demons­tra­ti­on to rein­force the values that we, as a mul­ti­na­tio­nal com­pa­ny, stri­ve to live by.

It is important that all are wel­co­me. We are, after ever­y­thing else is strip­ped away, all peop­le.

 

Thanks to the who­le Ret­res­co team for making this trip pos­si­ble, as well as tho­se who stay­ed behind in order to man the fort!

 

 

 
For more infor­ma­ti­on, plea­se con­tact:

Pete Car­vill (@pete_carvill)
Com­mu­ni­ca­ti­ons Mana­ger
+49 (0)30 555 781 999
peter.carvill@retresco.de

 

 

About Ret­res­co

Foun­ded in Ber­lin in 2008, Ret­res­co has beco­me one of the lea­ding com­pa­nies in the field of natu­ral lan­guage pro­ces­sing (NLP) and machi­ne learning. Ret­res­co deve­lops seman­tic app­li­ca­ti­ons in the are­as of con­tent clas­si­fi­ca­ti­on, recom­men­da­ti­on, as well as high­ly inno­va­ti­ve tech­no­lo­gy for natu­ral lan­guage gene­ra­ti­on (NLG). Through near­ly a deca­de of deep indus­try expe­ri­ence, Ret­res­co helps its cli­ents acce­le­ra­te digi­tal trans­for­ma­ti­on, increa­se ope­ra­tio­nal effi­ci­en­ci­es, and enhan­ce custo­mer enga­ge­ment.

 

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