Ber­lin, 23 Octo­ber 2017. Ret­res­co has deve­lo­ped a Face­book Mes­sen­ger Chat­bot to help users navi­ga­te the archi­ve of HORIZONT maga­zi­ne.

 

The­re are over 150,000 arti­cles and docu­ments in the data­ba­se of HORIZONT, one of Germany’s main maga­zi­nes for mar­ke­ting, adver­ti­sing and media. From now on, a chat­bot tech­no­lo­gy built by Ret­res­co makes fin­ding the right con­tent easier.

 

After users have visi­ted the news archi­ve of HORIZONT for a cer­tain peri­od of time, they have the opti­on of con­ti­nuing their search insi­de the Face­book Mes­sen­ger App. The Ret­res­co Chat­bot holds a natu­ral con­ver­sa­ti­on with the reader and helps to find arti­cles from spe­ci­fic sub­to­pics. Optio­nal­ly, the bot can also com­pi­le a PDF sum­ma­ry of all rele­vant arti­cles in a selec­ted cate­go­ry.

 

Alex­an­der Sie­bert, co-foun­der of Ret­res­co: ”We are very hap­py about our suc­cess­ful part­nership with HORIZONT and will con­ti­nue to explo­re new ways for users to inter­act with digi­tal con­tent.“

 

Chan­ging media land­s­cape

The annu­al Reu­ters Insti­tu­te Digi­tal News Report reveals the most important trends in glo­bal news con­sump­ti­on. This year´s stu­dy shows that news are increa­singly sha­red and read via chat apps such as Whats­App or Face­book Mes­sen­ger. In this gro­wing space, a chat­bot offers an ide­al oppor­tu­ni­ty for a media site to enga­ge with its users and pre­sent con­tent in new and exci­ting ways.

 

About Ret­res­co

Foun­ded in Ber­lin in 2008, Ret­res­co has beco­me one of the lea­ding com­pa­nies in the field of natu­ral lan­guage pro­ces­sing (NLP) and machi­ne learning. Ret­res­co deve­lops seman­tic app­li­ca­ti­ons in the are­as of con­tent clas­si­fi­ca­ti­on, recom­men­da­ti­on, as well as high­ly inno­va­ti­ve tech­no­lo­gy for natu­ral lan­guage gene­ra­ti­on (NLG). Through near­ly a deca­de of deep indus­try expe­ri­ence, Ret­res­co helps its cli­ents acce­le­ra­te digi­tal trans­for­ma­ti­on, increa­se ope­ra­tio­nal effi­ci­en­ci­es, and enhan­ce custo­mer expe­ri­ence.

 

Press con­tact:

Jana Wal­ker | Ret­res­co GmbH | Fon . +49 (0)30 555 781 999 | Fax . +49 (0)30 609 839 608 | email . marketing@retresco.de | www.retresco.com