Ber­lin, Ger­ma­ny: Ret­res­co and plat­form pro­vi­der e-Spi­rit are laun­ching their new stra­te­gic part­nership, fol­lo­wing mon­ths of deve­lop­ment.

Through this part­nership, custo­mers of e-Spirit’s new First­Spi­rit Digi­tal Expe­ri­ence Plat­form (DXP) will be pre­sen­ted with auto­ma­ti­cal­ly-gene­ra­ted text. The­se texts will inclu­de pro­duct descrip­ti­ons, pro­mo­tio­nal text, SEO-rele­vant descrip­ti­ons, and job descrip­ti­ons. They will be pro­du­ced at sca­le using only limi­ted human resour­ces. The com­pa­nies pre­dict that this will great­ly impro­ve pro­duc­tivi­ty and time to mar­ket.


Alex­an­der Sie­bert, foun­der and CEO of Ret­res­co, said, “Our custo­mers are loo­king increa­singly for digi­tal expe­ri­ence solu­ti­ons that help them reach new eco­no­mies of sca­le. AI is quick­ly beco­m­ing a gre­at enab­ler in this age whe­re digi­tal con­tent is expan­ding at an unpre­ce­den­ted rate. The stra­te­gic part­nership bet­ween the com­pa­nies will help e-Spi­rit custo­mers increa­se pro­duc­tivi­ty and time to mar­ket.”




DXP inclu­des a num­ber of other inno­va­tions along­side Retresco’s NLG capa­bi­li­ties. Chief among the­se are its next gene­ra­ti­on omnich­an­nel mar­ke­ting capa­bi­li­ties with advan­ce­ments in con­tent deli­very, Pre­dic­tive Tar­ge­ting, and Shopp­a­ble Vide­os. The com­pa­ny pre­dicts that the­se will help orga­ni­sa­ti­ons evol­ve their enga­ge stra­te­gies in order to gain an edge in digi­tal expe­ri­en­ces. The plat­form is alre­ady in use by some of the world’s lar­gest brands and more than 10,000 web­sites around the world.


 Joern Bodermann
Jörn Bode­mann, pre­si­dent of e-Spi­rit, said, “80% of com­pa­nies today are struggling to deli­ver expe­ri­en­ces that meet custo­mer expec­ta­ti­ons, making the need for digi­tal expe­ri­ence tech­no­lo­gies more cri­ti­cal. The­se new capa­bi­li­ties rep­re­sent a leap for­ward in the DXP space, as well as for the First­Spi­rit Digi­tal Expe­ri­ence Plat­form. Inno­va­ti­on is the cor­nerstone of e-Spirit’s DNA. We’re com­mit­ted to giving mar­ke­ters advan­ced tools that sol­ve their stra­te­gic chal­len­ges while sim­pli­fy­ing digi­tal com­ple­xi­ty for increa­sed time to value and a digi­tal expe­ri­ence edge.”


The plat­form was offi­ci­al­ly released at Kuta­pa­ta, e-Spirit’s annu­al custo­mer and part­ner sum­mit, which was held this year in Munich, Ger­ma­ny.



For more infor­ma­ti­on, plea­se con­tact:

Eve­li­ne Sli­wow­ska (@eveline_ip)
Direc­tor of Com­mer­ci­al Ope­ra­ti­ons
+49 (0)30 555 781 999


Pete Car­vill (@pete_carvill)
Com­mu­ni­ca­ti­ons Mana­ger
+49 (0)30 555 781 999


About Ret­res­co

Foun­ded in Ber­lin in 2008, Ret­res­co has beco­me one of the lea­ding com­pa­nies in the field of natu­ral lan­guage pro­ces­sing (NLP) and machi­ne learning. Ret­res­co deve­lops seman­tic app­li­ca­ti­ons in the are­as of con­tent clas­si­fi­ca­ti­on, recom­men­da­ti­on, as well as high­ly inno­va­ti­ve tech­no­lo­gy for natu­ral lan­guage gene­ra­ti­on (NLG). Through near­ly a deca­de of deep indus­try expe­ri­ence, Ret­res­co helps its cli­ents acce­le­ra­te digi­tal trans­for­ma­ti­on, increa­se ope­ra­tio­nal effi­ci­en­ci­es, and enhan­ce custo­mer enga­ge­ment.