Retresco Natural Language Understanding | Topic Management System | Retresco Natural Language Understanding | Topic Management System | Retresco

Create customer-led products and drive new revenue

Natu­ral Lan­guage Under­stan­ding (NLU) is a sub-branch of Natu­ral Lan­guage Pro­ces­sing (NLP) that deals with machi­ne rea­ding com­pre­hen­si­on. At Ret­res­co, we use this tech­no­lo­gy to power our audi­ence enga­ge­ment sys­tem cal­led Topic Manage­ment Sys­tem (TMS). It is the most dyna­mic con­tent cura­ti­on for digi­tal publishers.
The TMS helps con­tent publishers increa­se the value and acces­si­bi­li­ty of their con­tent, so that they can crea­te custo­mer-led pro­ducts, build a loy­al and retur­ning audi­ence base, and aids the pro­cess of acqui­ring new audi­en­ces through increa­sed search engi­ne visi­bi­li­ty.

Features and benefits

Increa­se orga­nic search engi­ne traf­fic with auto­ma­ted in-text lin­king capa­bi­li­ties

Recom­men­da­ti­ons wid­get helps readers dis­co­ver rele­vant topics algo­rith­mi­cal­ly, or by manu­al cura­ti­on

Spot edi­to­ri­al gaps with con­tex­tu­al and trend ana­ly­sis of digi­tal news, on soci­al media and publisher plat­forms

 

Sca­le qua­li­ty con­tent with an auto­ma­ted cura­ti­on pro­cess

Build brand loyal­ty by enhan­cing
custo­mi­sa­ti­on

Inte­gra­tes easi­ly into any CMS through its respon­si­ve design

How TMS can help

Extract hidden knowledge with NLU technology

Our Topic Manage­ment Sys­tem (TMS) is the most dyna­mic cura­ti­on and recom­men­da­ti­on sys­tem for digi­tal publishers. Our robust seman­tic app­li­ca­ti­ons tag all tex­tu­al for­mats of news, inclu­ding arti­cles, user com­ments, and blogs, to deter­mi­ne rele­vant key­wor­ds and topics. This struc­tu­red data pro­vi­des supe­ri­or dep­th, coverage, and clas­si­fi­ca­ti­on by hel­ping you exe­cu­te your con­tent stra­te­gy with pre­ci­si­on and focus.

Retresco

Execute editorial strategies with precision and focus

This new level of action­ab­le insight helps pin­point the most rele­vant key­wor­ds by ent­i­ties such as com­pa­nies, peop­le, events, and indus­tries. It faci­li­ta­tes the key­word rese­arch pro­cess by tel­ling you which topics to tar­get with search engi­ne opti­mi­sa­ti­on (SEO). It also impro­ves SEO by sca­ling qua­li­ty con­tent, which attracts orga­nic search engi­ne traf­fic.

Addi­tio­nal­ly, the TMS can accu­ra­te­ly spot emer­ging topics, obser­ving the shifts in demand, so that you can respond by crea­ting new topics that your tar­get audi­ence is actively see­king or enga­ging with. And when a topic loses inte­rest, you can trans­fer the aut­ho­ri­ty to more gene­ric, long-term topic pages.

Retresco

Create customer-led products

Through grou­ping con­tent by ent­i­ties, key­wor­ds, and topics, TMS enhan­ces custo­mi­sa­ti­on fea­tures by auto­ma­ting the con­tent cura­ti­on pro­cess. It gives readers the infor­ma­ti­on they want, based on their inte­rests, making it for a more intui­ti­ve rea­ding expe­ri­ence. By put­ting readers at the heart of the cura­ti­on pro­cess, sto­ries are not grou­ped accord­ing to tra­di­tio­nal print media defi­ni­ti­ons, but the way readers navi­ga­te, save, and sha­re con­tent.

Retresco

Seamless integration

TMS inte­gra­tes easi­ly with most con­tent manage­ment sys­tems (CMS) and app­li­ca­ti­ons. It lever­ages app­li­ca­ti­on pro­gram inter­face-led (API) con­nec­tivi­ty to con­so­li­da­te con­tent from mul­ti­ple sources into one cen­tral pool, so that publishers can mana­ge and dis­tri­bu­te digi­tal assets across repo­si­to­ries in near real-time.

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Get started

Phone +49 (0)30 609 839 600
Mail contact@retresco.com

 

Contact

For those who want to know more

Get more insights and back­ground infor­ma­ti­on on our TMS and down­load our docu­men­ta­ti­on paper.

To our documentation