Innovation project by MediaMarktSaturn and Retresco honoured as best technology solution in retail

  The EHI Retail Institute honours MediaMarktSaturn and Retresco with several awards for their joint innovation project for the automated creation of product descriptions: While Retresco receives the Top Supplier Retail Award, MediaMarktSaturn wins the prestigious reta award. The award recognises the use of Retresco’s AI-based automation solution, which MediaMarktSaturn has used to automate the […]


Artificial intelligence and copyright: Retresco mentioned in forward-looking EU commission study

The impact of artificial intelligence on copyright and patents – collectively known in English as Intellectual Property Rights (IPR) – has been one of the most exciting topics of the past year 2020 among legal scholars and digital experts. EU institutions are also active in this area. For example, at the end of last year, […]

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Personalisation and efficiency: Content automation with artificial intelligence

Artificial intelligence is ubiquitous. Whether in voice assistants, chatbots, semantic text analyses, streaming services, smart factories or autonomous vehicles: AI already supports private and professional daily life and will significantly change society and the economy. And although more and more people are using artificial intelligence, only a few know what exactly it is. This is […]


Retresco reaches milestone: Groundbreaking natural language generation with AI-based variant suggestions

Automation is considered one of the key issues for making companies viable for the future. The use of artificial intelligence has made rapid progress in this area for some years now, creating cross-sector economies of scale that would have been unthinkable with conventional technologies.   Even more automation in natural language generation with the help […]


Expert interview: How much AI is in NLG? And what are GPT models?

The US AI company OpenAI – originally founded as a non-profit organisation – has released several Generative Pretrained Transformer (GPT) systems (GPT, GPT-2, GPT-3) in the past two years, which have received a lot of media attention and are often described as Natural language generation (NLG) systems. However, GPT systems are very different from the […]


AI made in Europe? Five theses for the development of a European AI ecosystem

The EU Commission has presented two important publications: in addition to the European Data Strategy – the first data strategy Europe has ever had – the AI White Paper was presented as a regulatory framework addressing the ethical and societal implications of artificial intelligence. It is no coincidence that both publications are published at the […]

Ethische KI

Why diversity in the tech industry is so important

Personnel diversity is not only fundamentally important for the performance of teams and thus of companies, but also for the ethically correct use of algorithms – a sensitive topic that increasingly determines today’s tech discourse and is also relevant for Retresco. In view of the increasing penetration of AI into our everyday lives, the question […]


Semantic technologies: How text creates knowledge

Whether the challenge is to make internal archives user-friendly or to optimally monetise the items of commercial websites: semantic processes are a key technology for the utilisation of content. They enable the extraction of information – also know­n as information retrieval – so that text can be used optimally as raw material for knowledge. Semantic […]

Automatic translation for automated text projects: advantages and how-tos

In recent years, the confluence of digitalisation and content automation has dramatically increased the speed and extent to which businesses can reach new markets. However, this also results in increased competition for said markets, meaning that tailoring products and services to customer needs is of vital importance. One crucial aspect of enhancing the customer experience […]

Ethische KI

Ethics & artificial intelligence: What is AI allowed to do? And what is it not allowed to do?

As an AI company, Retresco works in the exciting border area between technology, business and society – an interesting and sensitive topic. In light of the increasing penetration of AI in our everyday lives, the question of ethical and social responsibility has never been more important. Even today, an algorithm decides which air fares we […]